The Matrix digital rain can be seen falling on the screen behind the band's performance. Shatner and Alexander also appeared in the video for Paisley's 2003 song "Celebrity." At one point in the "Online" video, the character played by Paisley and Alexander is seen watching the music video for "Celebrity" on a computer.
In one part of the video, the geek's parents get into an argument over the father creating a My Space online profile for himself. Also, Paisley's previous number 1 hit, "Ticks" is heard playing at a party in the first few seconds of the "Online" video.
The marching band from Brentwood High School in Brentwood, Tennessee (who also perform at the end of the album version) makes an appearance at the end, and country music artists Taylor Swift and Kellie Pickler appear as Paisley's backup dancers. Later on, during the final scene of the music video, the mother tells Paisley "marching band music makes me...hot", to which Paisley stares at the camera in horror.
She said: “I’m very pleased to confirm the Scottish Government’s support for Paisley 2021’s bid as the UK City of Culture.
He considered the song a form of bullying because of the contrast between Paisley's superstar status and the unpopularity of the character in the song.
Coyne added, "[W]hat Brad is doing here isn’t comedy.
"Online" is a moderate up-tempo song whose lyrics satirize the online world, specifically My Space.
Here, the song's protagonist is a geek who lives at home with his parents, holds a job at the local Pizza Pitt pizzeria, and claims limited success in the dating world.