C2c cam

When C2C announced that Tim Mc Graw and Carrie Underwood would headline its inaugural festival in 2013, it sent a message.It showed it was not a half-hearted attempt at tapping into a minority genre with a programme of mediocre has-beens, only providing entertainment for a select group of die-hard genre loyalists.It has renewed interest from record labels and venues resulting in levels of access that fans in 2012 could only dream of.It couldn’t have done so without shooting for the stars.

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Proving this was no one-hit wonder, C2C built upon its solid foundations and featured the likes of Luke Bryan, Lady Antebellum and Miranda Lambert headlining over subsequent years.In short, it has brought UK audiences a constant stream of modern country megastars. Each of the above-named artists have amassed pretty much a decade’s or more experience in the top-tier of the genre and are still selling out arenas and recording chart-topping releases to this day.‘Country megastardom’ is an elite club with a very limited membership.In fact, of all 19 main stage artists at 2016’s Festival, there were only two who were doing so for the first time.It’s a consequence of having a genre-specific festival seeking to attract the highest level of talent, year upon year and it’s no bad thing.

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